Concepted and designed weekly home page graphics for Cladmen.com which averaged a monthly click-through percentage of 12.4% and sales of $44,313.
Art Direction, Photoshop, HTML
User Experience • Growth Design • Rapid Prototyping • Information Architecture
Concepted and designed weekly home page graphics for Cladmen.com which averaged a monthly click-through percentage of 12.4% and sales of $44,313.
Art Direction, Photoshop, HTML
Developed integrated campaigns utilizing email, home page slider graphics, and editorial to drive sales while pushing a sophisticated message to create an informed and savvy consumer.
Art Direction, Photoshop, HTML
Assisted in CLAD Girl campaign concept development and photography art direction. Designed video title slides and eight individual retargeting web banners in three sizes.
Art Direction, Photoshop
Collaborated with copy writer to produce an advertisement to accompany The CLAD Report
tear-away in Esquire that both compliments the report and stands alone when it is removed.
Art Direction, Photoshop, InDesign, Acrobat
Developed a campaign concept for a Nationwide Insurance tiered rewards program including promotional ads, direct mail brochure, email, micro site, and iPhone application.
Art Direction, Illustrator, Photoshop, InDesign
Refreshed Tempur-Pedic catalogs and emails while interpreting and applying their
existing brand guidelines.
Art Direction, InDesign, Photoshop
Promotional party flyer.
Art Direction, Photoshop, Illustrator