Senior UX Designer
February 2019 – Present
JCPenney, Customer Experience – Plano, Texas
Deliver data-driven, top-of-funnel solutions for jcpenney.com through coordination with research, testing, stakeholders, and peers. Develop design system atomic components, file organization and structure, and design branching process. Architect and design internal applications that manage and deliver content to the web site and native apps.
User Experience Manager
July 2015 – December 2018
SimplyWell (Viverae), Product & Innovation – Dallas, Texas
Collaborate with Senior VP of Product & Innovation to develop the overall strategic direction of the platform. Manage the day-to-day deliverables within the product pipeline. Create flows, wireframes, and user tests. Oversee design patterns and standards. Mentor junior designers.
Lead UX Architect
July 2014 – July 2015
Verizon, New Product Development – Irving, Texas
Interpret use cases and technical restrictions into clearly articulated wireframes to drive the product experience. Collaborate and whiteboard with UI and FED leads to flesh out issues and brainstorm solutions for design patterns and technical implementation.
UX Designer (Senior Consultant)
April 2012 – July 2014
Fenway Group – Dallas, Texas
Launch the first fully-responsive page within the aa.com booking path for seat selection and develop a seat icon for a multi-tiered product working across web, mobile, and kiosk platforms. Develop functional layouts and interactions for responsive design at American Airlines through testable Axure prototypes. Provide art direction for aa.com rebranding. Create Axure widget libraries and design patterns.
Interactive Media Designer
November 2011 – April 2012
CLAD – Frisco, Texas
Develop marketing campaigns with copywriter, data analyst, and Esquire style editor. Manage Cladmen.com visuals.
March 2010 – November 2011
Targetbase – Irving, Texas
Create mobile app for Texas Farm Bureau. Redesign and develop email activation campaign for Pillsbury. Refresh Tempur-Pedic brochure and email design.
Art Director (Contract)
September 2009 – March 2010
Cooper Aerobics – Dallas, Texas
Create interactive PDF branding guidelines to promote 40th anniversary. Redesign fitness center brochure. Design and develop Cooper Spa email marketing campaign.
Interactive Art Director (Contract)
December 2008 – September 2009
Targetbase – Irving, Texas
Design and develop engaging HTML email campaigns for Michaels. Incorporate tracking and personalization to deliver unique messaging and purchasing offers.
Assistant Art Director (Contract)
March 2007 – October 2008
Behringer Harvard – Addison, Texas
Develop new identity for The Wanamaker Building. Design and press-check all broker-dealer communications. Retouch and color-correct property photos.
Marketing Director, Web and Print Publications
November 2000 – March 2007
ACS (Affiliated Computer Services, Inc.) – Dallas, Texas
Transform employee newsletter from newspaper layout to full-color magazine format. Manage a seamless server migration of employee web portal for more than 50,000 users. Manage internal and external web sites.