Senior UX Designer

February 2019 – February 2025
JCPenney, Customer Experience

Led product design for consumer-facing e-commerce and native app platforms as well as internal tools through collaboration with product managers, research, engineers, and stakeholders. Championed atomic design and partnered with engineering to develop scalable components. Coached UX team on component structure and defined library organization, workflows, and branching process.

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User Experience Manager

July 2015 – December 2018
SimplyWell, Product & Innovation

Managed end-to-end product design launching a redesigned, omni-channel, wellness platform across iOS, Android, and AngularJS web applications in collaboration with business stakeholders, product owners, engineering, and QA testing. Managed team sprint deliverables and provided design leadership and mentorship to junior designers to support their growth in the UX space.

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Lead UX Architect

July 2014 – July 2015
Verizon, New Product Development

Led UX design for enterprise marketing and infrastructure platforms, collaborating with engineering teams to interpret use cases with thorough understanding of technical environments to drive the product experience. Defined UX strategy and UI design for big data marketing campaign management platform. Designed a mid-fidelity prototype for network health monitoring and cloud server management application

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UX Designer

April 2012 – July 2014
Fenway Group

Designed successful e-commerce experiences for American Airlines digital products embedded within disciplined agile teams. Launched the first fully responsive page within the aa.com booking path for seat selection and develop a seat icon for a multi-tiered product working across web, mobile, and kiosk platforms. Created a responsive Axure prototype with three breakpoints for user testing the aa.com booking path initiatives on desktop, tablet, and mobile viewports.

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Interactive Media Designer

November 2011 – April 2012
CLAD

Developed marketing campaigns in collaboration with copywriter, data analyst, and Esquire style editor. Designed and managed on-site visual content.

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Designer

March 2010 – November 2011
Targetbase

Designed Texas Farm Bureau mobile app UI. Designed and coded email activation campaign for Pillsbury. Refreshed Tempur-Pedic brochure and email design.

Education