Designed a clean and dynamic seats interface that tested well with users, met business requirements, and set rebrand standards across digital channels (responsive web currently in development).
Information Architecture, Photoshop
American Airlines
Category: Design
CLAD
Concepted and designed weekly home page graphics for Cladmen.com which averaged a monthly click-through percentage of 12.4% and sales of $44,313.
Art Direction, Photoshop, HTML
CLAD
Developed integrated campaigns utilizing email, home page slider graphics, and editorial to drive sales while pushing a sophisticated message to create an informed and savvy consumer.
Art Direction, Photoshop, HTML
CLAD
Assisted in CLAD Girl campaign concept development and photography art direction. Designed video title slides and eight individual retargeting web banners in three sizes.
Art Direction, Photoshop
CLAD
Collaborated with copy writer to produce an advertisement to accompany The CLAD Report
tear-away in Esquire that both compliments the report and stands alone when it is removed.
Art Direction, Photoshop, InDesign, Acrobat
Nationwide
Developed a campaign concept for a Nationwide Insurance tiered rewards program including promotional ads, direct mail brochure, email, micro site, and iPhone application.
Art Direction, Illustrator, Photoshop, InDesign
Farm Bureau
Designed an iPhone application interface for Texas Farm Bureau Insurance, and setup a graphic sitemap using InDesign to easily maintain and update global elements and content sections.
Photoshop, InDesign, Illustrator
Tempur+Pedic
Refreshed Tempur-Pedic catalogs and emails while interpreting and applying their
existing brand guidelines.
Art Direction, InDesign, Photoshop
Oreck
Designed trade magazine ad for Oreck. Assisted in developing the new look for Oreck’s brand.
Photoshop, Illustrator
Soundslike
Promotional party flyer.
Art Direction, Photoshop, Illustrator
aaron turner 